Montague is a new direct to consumer business providing professional life insurance and will writing services. They needed an engaging and non-threatening brand to appeal to their target market. We developed a logo which was strong but supportive and could be adapted for both areas of their business with a product version of the logo. We softened this with the use of watercolour imagery and diagrams on a soft white background. As well as a full stationery set and folder, we created a range of information leaflet, powerpoint and letterhead templates to the sales team could provide professionally presented individual information packs to their clients.